Obi. [Observe + Innovation]

Obi.Media’s mission is to monitor and analyze narrative, digital, social, inclusive, and financial innovation practices present in the media and other areas of the Portuguese cultural and creative sector. At the same time, at Obi.Media we want to identify obstacles to innovation and propose answers, in articulation with professionals, the market, and society.

Our focus: innovation

The media and the other cultural and creative industries have, in their essence, creativity (individual talent), innovation (the ability to generate economic or social value), and technology (present in almost the entire cultural cycle).

The 2030 Agenda for Sustainable Development, in turn, recognizes the role of creativity and innovation in all dimensions of sustainability.

We are a transdisciplinary team, bringing together researchers, students, and industry professionals, driven by the premises of open science and innovation. We identify competencies, environments, and other conditions that enhance sustainable innovation and creativity, but also the obstacles to their realization, in several lines of research and intervention.

  • Narrative and editorial

    We consider in this category innovation at the level of content, concepts, narratives, and genres.

  • Digital

    We look in this category at the level of digitization and digital strategies, with respect to the use of platforms and formats.

  • Social and Inclusive

    We included in this category a double look: innovation with a social purpose and aimed at people with specific needs, as well as public involvement strategies.

  • Financial and Sustainable

    We look at innovative funding sources integrated into a business model based on the principles of sustainability at various levels.

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Analyze the role of innovation in the development of Portuguese CCIs

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Contribute to national and international research lines

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Generate annual indicators for the academic community and civil society

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Helping CCI professionals maximize the potential for innovation and creativity

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Working with the academic, professional and civilian community, in a logic of open science and innovation

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Supporting PhD students in developing their research in these fields

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Develop a database of resources related to innovation in CCIs

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To be an observatory of international best practices

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Stimulate science communication and promote actions and knowledge sharing platform

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Identify obstacles to innovation and contribute to their realization

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Promote research and artistic practice in the field of innovation, through residencies and training in methodologies

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Promote an annual conference on media innovation

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Collaborate with international networks

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Gather annually cases of innovation in the Portuguese media and other occasional CCI

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Promote debate on cultural and creative literacy

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Promote studies within the scope of ICC hearings

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Ensure interdisciplinarity, interaction and inclusion

Our Agenda: Impact

With our research and intervention we propose to achieve eight of the 17 Sustainable Development Goals defined by the 2030 Agenda. We believe that this is only possible with an integrative vision of the social sciences, the arts, technologies and engineering, and the humanities.

Underpinned by 18 commitments, we want to have, above all, a positive impact on the academic community, on professionals in the media and other cultural and creative industries (ICC), and on civil society.

Explore our agenda in the image.

Our premise: collaboration

Sharing is the basis of knowledge. We regularly update our database with both Obi.Media developed publications and international resources.

  • Obi.Media Reports
  • Publications of our team
  • National and International Resources
  • Call for papers and conferences
  • Training, events and other initiatives promoted by Obi.Media

Services and Collaborations

We work in articulation with business, government and civil society in the scope of our research and intervention. We prepare national and international applications in partnership, develop observation and impact studies, information actions, among other services and collaborations.

Consulting

Areas of innovation, communication, knowledge dissemination and use of formats and media

National and international applications

Collaboration in the areas of our intervention

Studies

Observation, impact analysis, and other studies involving specific methodologies

Training Sessions

Tailor-made, in-person or e-learning

Contact us

  • Address

    Obi.Media is a structure integrated in the research unit ICNOVA, of the Faculty of Social and Human Sciences of the NOVA University of Lisbon. Av. de Berna, 26-C 1069-061 Lisboa

  • Phone

    ICNOVA: +351 217 908 303 – ext. 40332