{"id":5624,"date":"2021-11-26T16:50:50","date_gmt":"2021-11-26T16:50:50","guid":{"rendered":"https:\/\/obi.media\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\/"},"modified":"2022-11-24T10:49:10","modified_gmt":"2022-11-24T10:49:10","slug":"digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese","status":"publish","type":"post","link":"https:\/\/obi.media\/en\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\/","title":{"rendered":"Digital innovation in Portuguese museums &#8211; new report in digital format (only available in Portuguese)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-1030x729.png\" alt=\"\" class=\"wp-image-3723\" width=\"671\" height=\"475\" srcset=\"https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-1030x729.png 1030w, https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-300x212.png 300w, https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-768x544.png 768w, https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-260x185.png 260w, https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1-705x499.png 705w, https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/museus1.png 1194w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The report<em><a href=\"https:\/\/obi.media\/relatorios-obi-media-1-2021\/\"> Digital Innovation in Portuguese Museums<\/a><\/em>made available today, November 24th, is the result of an exploratory study by Obi.Media and analyze how innovation in the media manifests itself within the national museums managed by the Directorate General of Cultural Heritage (DGPC). It is available in open access <a href=\"https:\/\/obi.media\/relatorios-obi-media-1-2021\/\">here<\/a>.<\/p>\n\n\n\n<p><br>The study, conducted by Dora Santos Silva, Ana Marta Flores, and Maria Jo\u00e3o Centeno, aims to answer four research questions: 1) What digital innovation practices are present in Portuguese museums? 2) How do Portuguese museums relate to the public through their <em>websites<\/em>? 3) In which social platforms are they present and what are the forms of appropriation to innovate concerning communication with the public? 4) What narrative models are present to add value to the exhibition and the audiences&#8217; aesthetic experience, and what creative formats and strategies are used?<\/p>\n\n\n\n<p><br>With mixed methodological procedures (exploratory research, content analysis and digital methods), the <em>corpus<\/em> included the digital channels available online &#8211; official websites of each device, the Google Arts &amp; Culture web pages and the respective profiles on social platforms (Instagram, Facebook, Youtube and Twitter). Findings, despite its limitations, show obstacles to innovation present in the current scenario, but also innovative potential to be explored in national museums, especially regarding the relationship with audiences and the formation of new audiences. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This exploratory study seeks to analyze how innovation in the media manifests itself within the national museums managed by the Directorate General of Cultural Heritage (DGPC).  <\/p>\n","protected":false},"author":1,"featured_media":4893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,106],"tags":[],"class_list":["post-5624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obi-media-publications","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital innovation in Portuguese museums - new report in digital format (only available in Portuguese) - Obi.Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/obi.media\/en\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital innovation in Portuguese museums - new report in digital format (only available in Portuguese) - Obi.Media\" \/>\n<meta property=\"og:description\" content=\"This exploratory study seeks to analyze how innovation in the media manifests itself within the national museums managed by the Directorate General of Cultural Heritage (DGPC).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/obi.media\/en\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\/\" \/>\n<meta property=\"og:site_name\" content=\"Obi.Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ObiMedia.NOVAFCSH\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T16:50:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T10:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/obi.media\/wp-content\/uploads\/2021\/11\/inovacao_museus-e1637681512161.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Obi.Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ObiMedia\" \/>\n<meta name=\"twitter:site\" content=\"@ObiMedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Obi.Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/obi.media\\\/en\\\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/obi.media\\\/en\\\/digital-innovation-in-portuguese-museums-new-report-in-digital-format-only-available-in-portuguese\\\/\"},\"author\":{\"name\":\"Obi.Media\",\"@id\":\"https:\\\/\\\/obi.media\\\/#\\\/schema\\\/person\\\/133eb8ceb06e815c593035852abf5ae6\"},\"headline\":\"Digital innovation in Portuguese museums &#8211; 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